to open a business a month from now.

I had the paperwork, my website designer, accountants, lawyers, promotional ideas, and a general idea of what the stationery would look like.

When I brought the idea to my Entrepreneur Class in Midtown Manhattan everyone thought it was great. I knew it could succeed and so did they. Plus, I had some experience in this field and there was no overhead. None whatsoever.

How can you beat that?

I knew I could receive press in major papers for this idea, as it would be the first of its kind in these areas. But (I knew you were waiting for that), I realized that despite the fact that I knew I can run this company, I didn’t have the necessary passion for it.

Some of my professors at the entrepreneur class thought it was just some mid-class jitters. It wasn’t.

I’m not the type of person that’s going to open a business just to be called an entrepreneur. That’s silly. You open a business because you’re passionate about it and not because you want the title. I’ve seen many do that without any real plan and fail.

Look, I’m not scared of spending a few thousand to open a business. I’m not scared of disappointing a client. I’m not scared of failing.

It’s not about that.

What I am scared of is opening a business and not having the passion to run it – and not only ruin the business – but my reputation. There’s nothing more important than my reputation and I wasn’t ready nor willing to risk it on a business I wasn’t “fully” passionate about.

A friend told me: “Just because you can do something, doesn’t mean you do it.”

I couldn’t have said it better myself.

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